22 pp. of text on smoking and the tobacco industry in Italy, followed by 27 full-color plates, most with text overlay, depictions include various types of tobacco, cigars, and cigarettes, and colorful packaging examples, and a number of pages of black-and-white advertisements. Illustrated throughout from photographs, charts, and illustrations. Some minor scattered foxing to text pages and endpapers. 4to. Orig. pictorial tie-bound wrpps., some rubbing and abrasions. Rome (Istituto Italiano d'Arti Grafiche/Monopolio di Stato) 1934.
Some of the brands shown on the packaging include Monital, Gloria, 3 Stelle, Macedonia, OND, Eja, Principe di Piemonte, Cirene, Regina, Eneo, Serraglio, Orientali, Savoia, and Uso Egiziano. An interesting showcase of 1930's color printing. Very scarce; as of December 2017, WorldCat locates only two holdings in North America. Book ID: 48780