. Tokio: Atoriesha [Atelier Sha], Sh wa 7, . Octavo (22.7 × 16.1 cm). Publisher’s printed boards (in Japanese and Russian); 52 pp. of reproductions depicting 72 posters, of which four in color on separate pages. Light wear and soil to boards; else very good.
A Japanese survey of modern poster art and its key tendencies, with special focus on the Soviet political poster. The numerous illustrations emphasize modernist aesthetics, especially Constructivism and Bauhaus. Published in Japan during the first Soviet five-year plan (1928–1932), an ambitious industrial modernization campaign, five-year plan posters are especially well represented among the examples. Curiously, these are shown alongside German, French, British, and American posters advertising consumer goods such as coffee and Shell Oil as well as luxury experiences such as cruises along the French Riviera. A number of contemporary Japanese posters reflecting the modernist tendencies follow the Western examples. Photomontage is also of special interest, with striking photomontage poster compositions for Dziga Vertov’s films “The Man With the Movie Camera” and “Eleventh Year” and political posters by Gustav Klutsis. Finally, several pages of illustrations show ways in which public spaces were used for slogans and advertising in the Soviet Union and in the West. KVK, OCLC only show the copies at the National Diet Library and Columbia University. Book ID: P6325